Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Need workers

Contact please then more details will be revealed... project for AqueelP......................................................................................................................................................................................
Tue, 29 Oct 2013 07:50:52 -0400

Need my yoga logo In HighRes format

I am ruining my Yoga business and i would like a logo for it. that can me look something like Hindu script font. I will provide the logo to the selected bider, Its very simple job.
Tue, 29 Oct 2013 08:24:10 -0400

Logo design

Hello, i need logo design for my online car part shop, shop name is ( A&I car parts ), price limit is 30$
Tue, 29 Oct 2013 07:27:57 -0400

Logo designing

HI, need a designer for logo. Its a startup company relating to finance industry. Plesase revert back if interested with your sample work and fee
Tue, 29 Oct 2013 06:01:51 -0400

Logo Design

I want the freelancer the redesign my current logo attached . In some what the same look. I want all the bidders to provide me the sample created for me. in all formats . The best logo will be selected and payment will be made after work...
Tue, 29 Oct 2013 06:08:58 -0400

Poolemedics - open to bidding

Wanting a logo design and web site for a recruitment company bring General Practioners to Australia from the UK & Ireland
Tue, 29 Oct 2013 03:51:24 -0400

Logo needs to be redesigned

Hi I need my logo redesigned or modified in the next 6 hours. I will send my Logo to the selected candidate. You will need adobe illustrator to view it. i will only select a candidate with a good portfolio...
Tue, 29 Oct 2013 04:09:35 -0400

Wedding Invitations - I NEED YOUR SKILLS! - repost

Hi Amazing Designers! I'm newly engaged and have been searching and searching for the right invitations with no luck!! I have managed to find a design I sort of like although I want to personalise...
Tue, 29 Oct 2013 03:21:57 -0400

Branding for Party Game PDF and Box Wanted

I need the complete branding and layouts for a party game similar to Cards Against Humanity. You'll be cooking up the fonts we use, the layout of the cards and the design of the boxes -- lots of room for...
Mon, 28 Oct 2013 22:05:41 -0400

Sallys Hangover Pickles

Looking for a logo design for Sallys Hangover Pickles. A all natural line of pickles marketed to the gourmet food industry.
Mon, 28 Oct 2013 17:26:46 -0400
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