Industry 4.0 And Digital Transformation -- 5

$ 30.00 — 250.00 USD

Founded in 1971 and acquired by CEO Howard Schultz in 1987, Starbucks is an American success story.
In forty years, it grew from a single-location coffee roaster in Seattle to a multibillion-dollar global enterprise that operates more than 30,000 retail coffee shops in seventy countries and sold coffee beans, instant coffee, tea, and ready-to-drink beverages in tens of thousands of grocery and mass merchandise stores.

Recently, the major challenge that Starbucks is dealing with is Covid-19 and the current financial crisis in the world economy forcing them to call closures of many stores around the world.
Another challenge that Starbucks is dealing with is competitors.
There are numerous coffee shops all over the world and being able to stand out to generate customers is important.
Their main competitors are Dunkin Donuts, McDonald’s, and Nestle in the US and brands like Costa Coffee and Caffè Nero in the UK, the two major markets for Starbucks.
Also, Starbuck coffees are priced higher than other market competitors because of Starbucks only purchasing the highest quality coffee beans for their product, thus increasing the price of the drink giving the competitors a cost advantage over Starbucks.

1.
How can Starbucks benefit from emerging technologies in order to sustain competitive advantage, create best-in-class user experience, customized offerings and products, and decide store locations, trace the raw materials and stocks? Please give specific examples and use cases highlighting the major technologies that Starbucks utilizes.
2.
Which digital strategies would you pursue if you were the new CDO of Starbucks considering global benchmark and cultural differences? How would you approach diversification towards packaged goods and upscale coffee shops? (Rather than opening up new shops, how can Starbucks deliver its products to the end user through digital channels?)
3.
Although the latest trend for consumers is to use fewer mobile applications, the usage of Starbucks mobile application has been increasing constantly.
What causes customers to download and use Starbucks mobile applications? In the future, should Starbucks continue to invest in its mobile application or form partnerships that will integrate through APIs? (Application Programming Interface).
4.
During Covid-19, Starbucks shops have been closed in many countries.
Which strategies do you recommend to minimize its loss for the short term by considering digital technologies?

Business AnalysisBusiness AnalyticsAdvanced Business Application Programming (ABAP)

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