An investigation into the effectiveness of the balanced scorecard in the modern business environment

10,000 essay
The aim of the study is to establish the effectiveness of the balance scorecard in the modern business environment and explore whether the scorecard is now outdated.
The objectives are:
To critically analyse theory on the balance scorecard.
To examine management theory and compare with the balanced scorecard.
To collate secondary qualitative data to provide analysis

The research will be conducted with secondary qualitative data, using academic journals and annual reports from publicly listed companies.
The theoretical sampling method will be used to identify relevant journals.
Due to the specific nature of the question regarding the balanced scorecard, the outcome of the research will not be generalised outside of the context of the question.
There will be correlation evidenced between observations made around the question of the effectiveness of the balanced scorecard and the relevant theory behind the balanced scorecard.

The desired outcome is to establish whether the balanced scorecard is still relevant in the modern business environment.